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Dynamic Pricing in E-Commerce

Dynamic Pricing in E-Commerce

Mar 24, 2023 in E-Commerce Solutions by Dr. Süleyman Demirci

Dynamic pricing is a powerful strategy that can help your online businesses gain an edge over your rivals. As an e-commerce company, you can optimize your revenue and profitability by continuously adjusting prices based on demand and closely monitoring your competitors' pricing strategies. In this article, we will explore the concepts of dynamic pricing and how it can be applied in practice to drive success in an online marketplace.

How to Choose the Best E-commerce Platform for Your Business

How to Choose the Best E-commerce Platform for Your Business

Mar 13, 2023 in E-Commerce Solutions by Dr. Süleyman Demirci

Deciding on the best e-commerce platform is crucial for the success and growth of your online business. With so many options in the sector, you may feel overwhelmed in determining which environment best fits your business. You are able to choose the best platform that meets your requirements, depending on your business needs, level of technical expertise, scalability of the e-commerce, third-party integrations, and customer support.

From the standpoint of these factors, choosing the best e-commerce platform for a digital business becomes a challenging task for everyone. This text will discuss choosing the right e-commerce platform for your business.

What is Enterprise SEO & Why is It Important?

What is Enterprise SEO & Why is It Important?

Mar 5, 2023 in SEO by Frederick Miller

Enterprise SEO refers to the search engine optimization process of large-scale websites with tens of thousands of pages and complex structures. It requires extensive actions to increase user experience, website performance, and organic traffic. Enterprise SEO primarily focuses on website structure. Afterward, it aims to reach the target audience and search engines with keyword-oriented content production. To successfully optimize large-scale websites, the following basic skills are required;

Search Engine Optimization (SEO) Meets Psychology

Search Engine Optimization (SEO) Meets Psychology

Feb 21, 2023 in SEO by Rosi Schmidt

Nowadays, you can no longer imagine a day without search engines. They are a part of our everyday life, and we constantly look on the web browser, YouTube, social media, or other platforms for information that interests us.

7 Ways of Using Machine Learning (ML) in E-commerce

7 Ways of Using Machine Learning (ML) in E-commerce

Feb 14, 2023 in Online Marketing by Dr. Süleyman Demirci

When we were children, there were science-fiction movies about Artificial Intelligence that made us think, "Wow, the future is going to be amazing!". Now that we live in the future, AI is no longer just a science-fiction concept. AI is integrated into our daily lives in various fields, from self-driving cars, facial recognition systems, and trading algorithms to demand to forecast.

6 Key Considerations for Google's Performance Max Campaigns

6 Key Considerations for Google's Performance Max Campaigns

Feb 8, 2023 in Online Advertising by Philip Floyd

Performance Max campaigns are a type of advertising campaign that Google announced at the end of 2021 and fully implemented in the last quarter of 2022. Performance Max campaigns show the culmination of Google's artificial intelligence. It aims to increase conversion rates and use all the budget allocated to Google by promoting simultaneously and optimally on all platforms.

Problems and Issues that Digital Agencies Experience with Clients (Including a Case Study) [2023]

Problems and Issues that Digital Agencies Experience with Clients (Including a Case Study) [2023]

Feb 6, 2023 in Online Marketing by Dr. Süleyman Demirci

Digital agencies are vital in helping businesses establish and maintain a robust online presence. But unfortunately, doing business in the digital world is different from driving a brand-new car on flat roads. Mostly, the streets are bumpy, and sometimes the driver might be inexperienced and hectic. Working with clients can be rewarding and challenging as a digital agency. While it is exciting to help companies to achieve their online goals, various problems and issues can arise during a project.

Future of Digital Marketing and Business With ChatGPT [2023]

Future of Digital Marketing and Business With ChatGPT [2023]

Jan 25, 2023 in Online Marketing by Dr. Süleyman Demirci

ChatGPT is a natural language processing (NLP) technology still in development. It is a variant of the GPT (Generative Pre-training Transformer) language model, which OpenAI developed.

In-House Digital Marketing Efforts Vs. Working with a Digital Agency

In-House Digital Marketing Efforts Vs. Working with a Digital Agency

Jan 16, 2023 in Online Marketing by Dr. Süleyman Demirci

In today's digital age, all businesses must have a strong online presence to exist and compete. One of the key decisions that companies should make when building their online presence is whether to handle digital marketing efforts in-house or to work with a digital agency. Both approaches have advantages and disadvantages, and the choice will ultimately depend on the unique needs and resources of the business.

Digital Marketing Challenges and Main Factors For Successful Performance

Digital Marketing Challenges and Main Factors For Successful Performance

Jan 10, 2023 in Online Marketing by Dr. Süleyman Demirci

Digital marketing aims to reach and engage with customers through online channels, often to drive website traffic, generate leads, or increase sales. To achieve this aim, marketers use various digital technologies, channels, and tactics, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising, to promote products, services, or brands.

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