Online marketing refers to promoting and selling products and services through the internet. Some other means of sales operations, such as call rails, also can be enabled by online marketing. All these can be accomplished through various methods, such as SEO, SM marketing, e-mail marketing, and online advertising. By leveraging the power of the internet, businesses can reach a wider audience, build stronger relationships with their customers, and create strong brand awareness. Effective and performance-based online marketing campaigns can help to drive traffic to a company's website, generate leads, and increase sales.