What is Programmatic SEO? What is its Purpose?

Programmatic SEO allows for the creation of hundreds or even thousands of pages. However, the goal should not merely be to generate more pages. Instead, you can aim to create high-quality pages that will withstand the wrath of Google updates for years.

The concept of programmatic SEO is not new. Large businesses and some individuals have been using this approach for at least a decade.

So, what is programmatic SEO?

What is Programmatic SEO?

Programmatic SEO is a strategy designed to scale the production of unique pages targeting different long-tail keywords while maintaining quality. This technique uses a template and a database to create pages in bulk. However, the published pages should not feel like they were generated programmatically.

To successfully create a programmatic SEO website, you need technical knowledge to develop the workflow and an understanding of SEO fundamentals.

How Does Programmatic SEO Work?

Through the page template, you design and format how you want the created pages to look and feel. Through the database, you compile the information or data points you want to display.

Using an automation program, connect the page template to the database, run the program, and that's it! You can now generate pages in bulk, and the number of pages created is typically equal to the number of entries in the database.

You can design page templates that look like a simple blog post or a flashy landing page, and the database could be a simple CSV file or a MySQL instance. Ultimately, everything depends on what you plan to use the template for.

We have gained a basic understanding of programmatic SEO, but we still don't have a clear idea of its capabilities.

Here are some things you can do with programmatic SEO…

What Can I Do with Programmatic SEO?

You can draw tons of highly targeted traffic to your website using programmatic SEO techniques.

But rest assured, there's much more than just traffic!

Create Pages at Scale in a Similar Style: Whether you run a SaaS business or just a simple content site, you can use programmatic SEO to create pages similarly and draw the targeted traffic to your website. For SaaS businesses, you can create comparison and alternative pages; for content sites, you can use pSEO to build a content hub.

Acquire More Leads: Are you running a SaaS company, selling a digital product, or just having a simple newsletter? You can use programmatic SEO to make your brand visible to thousands. Create hundreds of information pages on your website that your target audience is searching for. This will prompt clicks to your website, thereby collecting potential customers for your business.

Generate More Revenue: More targeted traffic and more potential leads on your website ultimately translate into more revenue for your business. Canva generates over 100 million organic traffic each month. Let's do a quick calculation. Suppose Canva converts just 0.1% of that incoming 100 million traffic. That's 100,000. From these 100,000 monthly users, suppose only 10% upgrade their memberships to premium at about 10 USD per month. Then, that's a monthly revenue of 100,000 USD just from organic channel programmatic SEO.

Present Boring Data Beautifully: You can also use programmatic SEO to create multiple pages to showcase a large amount of data beautifully. This will, of course, also generate a lot of traffic. Instead of just dumping the data onto the website, focus on extracting something useful from it.

Frequently Asked Questions About Programmatic SEO

Can I apply programmatic SEO to my existing website? Absolutely, yes. In fact, applying programmatic SEO techniques to an existing website yields better results than a new domain because Google and other search engines already trust the site's content. This is true for both business sites and simple content sites.

Is it possible to apply programmatic SEO in WordPress? Yes, it is possible to perform programmatic SEO in WordPress. There are plugins and SaaS tools that make this possible.

Does Google consider programmatic sites spam? No, Google does not regard programmatic sites as spam. Google's spam policies state that they do not automatically consider all automatically generated content spam. However, if the quality of programmatic pages is very low or if they just display scraped data without adding any value, Google may consider them spam.